IT EN DE
29 aprile 2020

DISTANCE IS THE NEW STRENGTH

SOCIAL DISTANCING

It's not just people that are social distancing. Brands are doing it too.


McDonald's, Coca-Cola, Nike, Audi and Volkswagen are just a few of the corporate conglomerates that are interpreting "social distancing" with logo redesigns.

Syncro Group redesigns its logo too in order to join the social distancing campaign of the majors brands:

"DISTANCE IS THE NEW STRENGTH"

The term has become popular recently because of the spread of Covid19 and despite the temporary separation between customers and the company we "can always be together”.


“…brands designing social distancing logos have the potential to diminish the severity of what we are going through. The creativity, passion, and thought that goes into wanting to help, educate, and be part of the physical distancing movement is a worthy note." this is what Douglas Sellers, executive creative director for firm Siegel+Gale, said.